ABOUT TODAY'S CORPORATE IDENTITY
200 Logos an Hour |
| A logo is the image your business portrays. It sets the potential clients position and interpretation of your company. With that in mind, look around you right now, and count how many logos you see. Look at your computer screen, mouse, radio, bath towels, T-shirt, shoes, clothing tags, even your toothbrush and hairbrush. Every distinct image reminds you of a product or service. Next time your driving home from work, or are in a bus, notice how our world is painted with logos and images of existing entities which remind us of their products or services. |
Distinct Identity |
| The good logos are the ones you remember because they've made an impression. They stand out in a crowd infested with products, such as a supermarket, where there can be up to 40,000 different logos and packages. The impact of a logo can be so powerful, it often means the difference between the success of your business or that of your competitor. |
Small Business Challenge |
| Small businesses today face the ultimate challenge to create a long lasting solid first impression. Key issues in establishing corporate identity for a starting or small business rest in establishing goals, business plans and image. But most tend to sway away or forget that the first realization of your business is brought upon by the company logo. This important consideration in creating a corporate identity will enable the small business birth an existence in its field of choice and will show others that the company cares about its image. |
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