1-800-MYLOGO - Financial, Mortgage and Insurance Logo Design

Mortgage, Financial & Insurance Logo Design

How Corporate Identity Plays a Role in the Conglomeration of Financial Services: A Small Business Perspective.

Finance-related companies, whether in New York City, Frankfurt, Chicago or any other financial centers, are faced with challenges. One challenge small finance-related companies face is the all-in-one banking system currently offered by big businesses. All clients can now log in, in most cases, 24 hours a day, and access an all-in-one financial customer control panel that "controls" all aspects of their financial assets, allows them to view reports, access portfolios and more. These Financial Portals combine all aspects of Financial Planning, including Day-to-Day Banking, Mortgage Solutions, Buying and Selling Stocks, and Purchasing and comparing Insurance Rates. Mortgage Brokers, Insurance Brokers, Accountants, CPAs, CFAs and others need to centralize their identity to maximize cross-selling of these services. Here's a few ways to help you stand out in a competitive crowd and help you compete against big financial conglomerates.

Capitalize on the Personalized One-to-One Strengths
Many Large Financial Conglomerates use massive call centers, powered by complicated algorithmic, behaviourial and relational software to identify what type of consumer they have. Your buying habits determine what type of ads you will receive, who and at what time of the year to sell you certain services, when a financial advisor will phone you, and how to maximize their profits. This type of software is housed and powered by large database and consumer behaviourial firms. Focus the logo design for your firm on the personalized service.

Age Target Realization
Ask yourself who and how old is your target audience. If you specialize in selling Insurance to First-Time Home Buyers, you would not want a logo that is designed to target seniors. A youthful-oriented logo (new generation) would be a better choice. If your specialization reflects a Mortgage Company that specializes in Home Refinancing to retired senior citizens, then choosing a symbol that is close to the hearts of senior citizens is important and will establish a sense of trust from your existing and future clients.

The Golden Word: Empower
Have you noticed how far financial companies go to market their services today, on TV and in print? What captures the feelings of an investor or customer is Freedom and Empowerment. Freedom and Empowerment make you feel good, secure and confident. A good logo design, used in conjunction with your marketing campaign and company mission will empower the customer to choose you over the competition.

Precision attains Confidence and Stability
All Finance-related companies also share one specific characteristic. Precision. An Insurance Policy needs to be exact, precise and carefully worded, for both the customer and the insurer or insurance broker. The design of the logo should convey precision, but, most importantly, how all elements of multiple services being offered by the company fall into place. A logo with sharp edges, closely integrated and balanced will demonstrate the stability of the finance-related firm. Additionally, by designing a unique identifyier that remains consistent through its uses, your business will make it easier to cross-sell services to your customers, thus maximizing marketing efforts and dollars.

Red Vs Green Vs Your Customers: Choose Your Colors Wisely
Did you know that in some parts of Asia, Red to a Financial Firm means good luck and fortune? Red is a tricky color to use in finance-related institutions. Being in the "Red" is a term not well taken by Accountants. Too Much use of Green becomes somewhat tacky and overused in the logo design industry. Think about Purple, for example. This regal color depicts an image of Success. Different shades or hues of green or silver should also be considered. Color is a means to attract your customers and can make or break any logo design.

Approximately 96 percent of life insurance is sold at the kitchen table; a growing 4 percent is sold over the Internet, according to statistics.

In Buying Property, A "Closing Cost" is the Money paid by the borrower to effect the closing of a mortgage loan, including such costs as title insurance premiums, appraisal fees, lender fees, closing agent fees, recording fees, etc.

The Federal Deposit Insurance Corporation (FDIC) was created by the Glass-Steagall Act of 1933.

Certified Public Accountants (CPAs) are accounting professionals of the United States who have passed the Uniform CPA exam, which was developed and is maintained by the American Institute of Certified Public Accountants

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