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Lawyer, Attorney, Law Firm &
Legal Logo Design
When we think of a logo design for a lawyer,
attorney, law firm or legal law firm, we usually envision
a basic design on perhaps some flashy letterhead. Well,
times have changed. This article describes the changes
taking place in these industries, the challenges they
face with diversification within their industries, and
the technological advancements of their firms.
Introduction
Legal firm logo design is often based on the
assumption of a conservative, basic logo design. However,
with the advent and advancement of the Internet,
television and magazine advertising, heavily advertised
lawyers are often the first choice. Internet rating sites
and google searches are additional reasons why it is
essential that a professional lawyer's logo design is
prominent and makes a lasting impression. Lawyer
Industry Focus
The identification of the industry focus
plays a significant part of the logo design strategy. For
example, an entertainment lawyer, practicing law in
Hollywood, California, would commonly adopt the same type
of logo design as any other firm. However, a focus on the
prominent industry, in this case, the specialization of
entertainment law, understanding of legal contracts for
actors and actresses, as well as the connection to unions
may play an important role in the decision someone makes
when hiring an entertainment lawyer.
Personal
Traits with Restraint
Many established law firms have a rich
history and story in their practice. Whether it be a
family practice, with sons, daughters and other partners
leaving their legacy in the industry, or a significant
legacy case that propelled the firm, it sometimes may be
a design strategy to use this attribute to illustrate the
firm's legal achievement. If a single lawyer wants to
show a personal characteristic in their logo, it may be
wise to elect a design strategy with precise lines
showing a confident personality.
Font
Choice: A Traditional or Modern Approach?
A proper typestyle is an important element
in a lawyer's logo design. If a more conservative design
and/or marketing strategy is called for, then a serif
lettering may be the wise choice. Serif lettering is
usually a mainstream choice for a legal logo design. The
selection and choice of the font is important. For
example, there are fonts that are used more actively in
Europe, like the old English style fonts. In the United
States, for example, softer, less accented fonts are
used, as the concentration of media is usually higher in
a populated city.
Readability
Many law firms are adopting the use of
Internet strategies to propel their brand, through the
use of social networking sites, blogs, and personal or
pro-bono advice columns on their website, or even through
a media-leased brand (i.e. like breakingviews.com does
for news in the Wall Street Journal). A choice for this
type of design strategy may be a selection of easily
readable, sans-serif fonts. Sans-serif fonts show a more
youthful, technologically-oriented and knowledgeable
brand, and display a more modern feeling.
Easily
Approachable and Friendly
When it comes to the friendliness factor,
the identification of what type of law is crucial. For
example, a civil law business image should be different
than a firm specializing in the medical field or
government. A new lawyer may want to use an easily
approachable design strategy. If this is the case, a
design style that displays wisdom and a fresh approach
may be in order. Iconic designs that show youth and
friendliness also show a more retail approach, therefore
improving the readability and instant logo design
recognition.
Preventative
Law: An Ounce of Prevention is Worth a Pound of Cure
Many business lawyers or corporate law firms
have a wide aspect of their practice dedicated to
trademark law, intellectual property law, patent law
and/or contractual law. This type of legal practice
focusing on the corporate milieu, should have a logo that
is balanced and shows strength. The use of a circular or
rounder symbol or integrated fonts may demonstrate the
relationship the legal firms provide to prospering
businesses or corporations. This, of course, is
regardless of whether the legal firm or lawyer is
servicing large organizations or small businesses.
Colors
that Emphasize Trust
There is no better firm than a firm that
emphasizes trust in their business - such as United
Parcel Service. United Parcel Service uses brown in their
logo and messaging. Believe it or not, the color brown
represents trust. They use the color brown in most of
their corporate identity, as well as their slogan
“What can Brown do for you?”. UPS is more than
just a shipping company. A significant portion of their
business has to do with logistics, timely shipping,
medical supply procurement, national warehousing, order
fulfillment and supply chain management. Many of the
services that United Parcel Service provides are
sensitive and confidential. Many of the characteristics
in United Parcel Service are the same characteristics
you'd find in a law firm. Just a few years ago, before
the improvements of printing technology, legal or law
firm logo design would usually be in black and white.
Colors recommended for a legal or law firm logo design
are colors that emphasize trust, strong relationships,
understanding and knowledge. This aspect is very
important. Subliminally, colors improve the overall image
of a law firm logo design. Colors that emphasize trust
can be pastels, deep browns, deep greens, deep
burgundies, deep charcoals, silvers (although the
approach with silver is usually with no gradients or
lighting effects), and of course, black type or black
font lettering. These colors can give the impression of a
stable firm, as well as fortify other strong qualities.
Conclusion
In conclusion, as industries and technology
advance, it is important to maintain a conservative
approach for a legal law firm logo design. A solid first
impression, made for a current client base, for an
established, or even relatively newer law firm takes a
professional design and strategic approach, and should be
carefully planned and executed. Research into your
current activities, as well as a firm and wide corporate
identity assessment and the identification of key points
demonstrated in this article, as well as other crucial
design points, should be carefully studied before the
creation of a successful logo design. There is no doubt
that a well designed logo for your business will make
your brand positively stand out.
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 In most common law
jurisdictions, the Attorney General is the main legal
advisor to the government, and in some jurisdictions may
in addition have executive responsibility for law
enforcement or responsibility for public prosecutions.
Of the United
States of America's forty-three presidents, twenty-five
have been lawyers.
Attorneys who clerk
at the Supreme Court of the United States of America can
expect bonuses of close to $200,000 if they enter an
elite firm, on top of their salary.
In England,
"lawyer" is used loosely to refer to a broad
variety of law-trained persons. It includes practitioners
such as barristers, solicitors, legal executives and
licensed conveyancers; and people who are involved with
the law but do not practice it on behalf of individual
clients, such as judges, court clerks, and drafters of
legislation.
In the United
States of America, the term "lawyer" generally
refers to attorneys who may practice law.
   
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