LOGO STYLES THAT WE'VE PIONEERED
Logos come in diverse styles. Depending on the
type of industry, the variety in logo design can be very interesting and eclectic to the
mind.
1-800-MYLOGO designs logos based on many different styles.
Standard Realistic |
| This usually shows the product or service reflected in the business right on the logo. For example, a company producing fishing rods for winter fishing will have an outline of a fish in it, with the deep edgy frozen text of the company’s name. Companies with older vintage products may choose a product like this, for example: a wine producer or orange grower. |
Abstract Realistic |
| This may be an oxymoron to most, but to 1-800-MYLOGO it means taking an image and complexing it just enough to mean what the logo is representing. A company producing wood computer accessories may need the mixture of a high tech product stored in an attractive oak case. The oak is the reflection of the quality it endures. This is used when older products or services are mixed with newer technologies (remember how the accounting packages made accountants and number-crunchers change their job). This type of logo shows the company’s product or service, usually in the form of a crest or outline. |
Standard Eclectic |
| Products of a very high static value, like jewelry or art pieces are suitable products or services for this type of logo. This new design standard used widely by 1-800-MYLOGO reflects an original concept mixed with the traditional source. It is used mainly in industries where the client base is specialized, limited to a skill or a need (example: antique shop, disabilities services). An example of this could be a logo for an antique shop consisting of an elegant wooden picture frame with an illustration of a stylized stick figure raising its hands out in the air. This shows that it is an antique shop/gallery with anyone’s simple tastes in mind, and that not only artists or art connoisseurs may shop there. It’s an everywhere/ anybody type of antique shop. Also, Standard Eclectic logos can enlighten your clients' curiosity in a concentrated market. In Montreal, there is a stretch of antique shops for about a mile. Imagine one of the shops sporting the logo described above. It may attract any type of customer, regardless of their interest in antiques. |
Abstract Eclectic |
| It’s surprising how many banks and financial institutions are taking on this type of logo. The abstract eclectic logo is a creation of an original symbol unique to any business. Many car companies, such as Toyota, Mercedes and Chrysler have this symbol on all their cars. It is a symbol of the organization, usually a non solid, non filled type symbol creation that can even substitute the company name (example: Mercedes, Chrysler, Nike, the USPS’s eagle Volkswagen or McDonald’s). Unlike the standard eclectic type image, the abstract eclectic image does not show the product or service in the design. These logos are a solid stamp of the business on their own. They can add value and meaning to its product or service because many remember logos and shapes than we do words, phrases and sentences. Many large institutions, of virtually any trade can adapt this type of logo to their business. |
Standard Identity Focus |
| A company which has identified its main product or service will go more with this type of logo. A Standard Identity Focus logo is used by companies with one or two similar products. For example, a company manufacturing only joysticks, manufacturing two or two different models may want to use a logo like this. It combines all of the above standard, abstract, realistic and eclectic types to form a solid positive impression of the entity it’s representing. Companies offering services for one product, like lawn care and earth products may want one standard caring image for its lawn care products. The logo will symbolize the quality it shows in every other lawn care product. Another example may be a company that manufactures different seats for movie theaters or stadiums. They offer many different seat styles, but only for large audiences, and not the home. The company will want to display mass seating in its logo, but still concentrating on solid design and comfort for all. Standard identity focus involves intense research in the product. |
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