BASF Corporation Selects 1800MyLogo to Design a Logo for a New Company Department.

December 17th, 2001 - The graphic design firm of 1800MyLogo Inc., proudly announced that it has been contracted to design a complete corporate identity solution for a newly formed company of the BASF Corporation.

The BASF Corporation is one of the world's leaders in the chemical industry. Their multi-faceted profile includes a wide range of recognized products, services and innovations.

1800MyLogo Inc. will design a corporate identity solution for a new company of the BASF sales training division. The newly formed company offers a complete learning system to companies in the agricultural industry who require a full-time "Sales Trainer" but can not necessarily afford one.
The learning system, focuses on customer service and sales training through 48, 30-minute training modules that retailers can easily implement at any location.

It has been established that the corporate identity theme should be about developing new skills that help earn more and grow, not only in terms of business potential, but also in terms of self assurance. Human resources development is the critical aspect of this learning system, for it has a direct impact on business growth. The aim is to show this significant correlation within the image of the logo design. In addition, the image will also be flexible enough to lend itself easily in representing modified versions of the product which will eventually be produced in order to meet the training and customer service needs of other markets.

About BASF Corporation: BASF Corporation is the third largest producer of chemicals and related products in the United States, Canada and Mexico, with sales of $7.9 billion in 2000. Based in Mount Olive, New Jersey, BASF Corporation is the North American affiliate of BASF AG (Ludwigshafen, Germany), which is listed on the New York Stock Exchange under the trading symbol "BF." BASF in North America employs more than 15,000 people at more than 50 locations.

About 1800MyLogo. 1800MyLogo is a Montreal based Internet based design firm that provides services for the creation of Identity for Small/ Medium sized Businesses and Non-Profit Organizations. Since its beginnings in 1995, 1800MyLogo has pioneered a number of different styles in logo design. Depending on the type of project and the type of industry they are designing for, the firm will consider quite a few aspects before engaging in the creation of any design. Their talented designers come from all over the world and they work with an experienced research and coordination team. In addition, the firm also has extensive expertise in creating corporate identity for specific areas of industry, including pharmaceutical, aviation, and technology.

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