African Services Airways Selects 1800MyLogo To Create a Lasting New Corporate Identity

January 9th, 2001 - 1800MyLogo is proud to announce that it was selected to create the corporate identity for a new upcoming national African airline, African Services Airways (ASA).

1800MyLogo, a privately held logo and corporate identity firm, has implemented new division focused on marketing their product toward airlines and is pleased to see this type of clientele growing. They have recently created and finalized logos for two other chartered airlines, namely, Texas Star Airlines and African Continental Airlines.

Thanks to their extensive international experience, the coordination and design team at 1800MyLogo are able to explore and work with this type of client's particular vision. The firm will create a solid identity, which will turn heads and make a lasting impression when applied to the tail end of an aircraft, or other static and mobile applications.

In terms of corporate identity and design evolution, air travel, is perhaps one of the most fascinating industries. The progression in the look of air travel identity is a direct reflection of deregulation and of our changing culture, especially in the last decade, where many key issues have become significant in the manner in which identity is used by airlines.

Designing a corporate identity for today's airline is quite a challenging task. Although the extremely competitive market and changing airline types directly affect the way in which airlines market themselves, 1800MyLogo believes that airlines have an urgent need to differentiate themselves in ways other than by lowering their prices or improving their services. The understanding of the complex issues that surround this need is crucial to developing a personality that communicates itself effectively on a number of levels. A flexible identity is of utmost consideration in air travel. From the traveler to the financial level, it must represent and reinforce the airline's key values, and at the same time achieve real differentiation among the competition.

The expert project coordinators and talented design team at 1800MyLogo, have a good understanding of the issues that are involved when developing a corporate identity for today's airline. They know the intricacies of this industry, and utilize this knowledge to develop distinctive corporate and brand identity systems for the air travel industry.

E-Mail: info@1800mylogo.com Toll-Free: 1-888-8-MYLOGO
All logo design, logo design artwork, logo design articles and any other logo design intellectual creations found in the 1-800-MYLOGO site are property of 1-800-MYLOGO. All Rights Reserved.