Aventis Pharmaceuticals selects 1800MyLogo to design new department logo

October 2nd, 2002 - Aventis Pharmaceuticals has selected 1-800-MyLogo, Inc. to design a logo for a dynamic Regional Sales Team, which covers the Southern USA market.

Aventis is a world leader in the discovery, development and marketing of innovative pharmaceutical products. They aim to create and sustain value by being recognized as a pharmaceutical industry leader – valued by patients and healthcare providers, sought after as an employer, and respected by the scientific community and by their competitors.

The Regional Sales Team at Aventis Pharmaceuticals is dedicated to promoting, recommending and selling innovative pharmaceutical products that are treating and preventing human disease and are aimed at satisfying unmet medical needs. This team takes pride in being very enthusiastic, dedicated and committed to the better health of its community.

The logo design will be used on stationery items, apparel, and corporate communications. "We would like to have a logo that is appealing to the eye and reflects power", mentioned the Aventis representative. It was clear for 1-800-MyLogo, Inc. that this specific logo design should convey energy, focus, determination and, at the same time, care and protection. The colors and the design itself should match the feelings it tries to convey, and therefore the designers faced the challenge of integrating two perhaps conflicting concepts in one: the strong image of an energetic team, combined with a soft feeling of care and protection, considering the type of products the company produces and sells. On the other hand, the logo design should perfectly integrate the feelings the Regional Sales Team wants to convey with the global image of Aventis Pharmaceutical.

The graphic design artists and project coordinators at 1-800-MyLogo, Inc. are highly skilled and, in addition, they posses a volatile and diverse talent and creativity, which can be easily tailored to the needs of clients from almost any industry or part of the world. The creation of the logo, among other things, will essentially require “out of the box” thinking, creativity and effective communication, in order for the end results to be as per Aventis’ expectations and needs.

About Aventis Pharmaceuticals
Aventis is dedicated to improving life by treating and preventing human disease through the discovery and development of innovative pharmaceutical products. Aventis focuses on prescription drugs for important therapeutic areas such as oncology, cardiology, diabetes, and respiratory disorders as well as on human vaccines. In 2001, Aventis generated sales of $17.7 billion, invested approximately $3 billion in research and development and employed approximately 75,000 people in its core business. Aventis corporate headquarters is in Strasbourg, France. The company’s prescription drugs business in the U.S. is conducted by Aventis Pharmaceuticals Inc., which is headquartered in Bridgewater, New Jersey.

About 1-800-MyLogo, Inc.
1-800-MyLogo, Inc. is a Montreal based design firm that provides creation of identity services for small, medium sized businesses, as well as large corporations and non-profit organizations. Since its beginnings in 1995, 1-800-MyLogo, Inc. has pioneered a number of different styles in logo design. Depending on the type of project and industry they are designing for, the firm will consider quite a few aspects before engaging in the creation of any image. Their talented designers come from all over the world and they work with an experienced research and coordination team. In addition, the firm also has extensive expertise in creating corporate identity for specific areas of industry, including pharmaceutical, aviation, and technology.

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