Con Edison Of New York Selects 1800MyLogo To Create A Logo For The Bronx-Westchester Electric Control Center

March 27th, 2001 - Con Edison, a subsidiary of Consolidated Edison Inc. of New York has recruited the expert designers and corporate identity specialists of the leading corporate design firm 1800MyLogo. 1800MyLogo has been selected among other elite firms to create an original identity for one of the largest electric energy stations in the New York City area, the Bronx-Westchester Electric Operations Control Center.

Con Edison, a regulated electric utility has provided most of New York City and close surrounding territories with energy and natural gas for more than 100 years. Not only is Con Edison the largest utility in New York City, it's high standards of quality and service have placed it in the same ranks as some of the largest and most powerful utilities in the world. However, times are changing quickly, and within the next few years the competition in this industry will increase as the deregulation of utility service was recently announced. In anticipation of the up and coming competition, Con Edison, has been working on many reduction plans for its customers and other projects that will secure their place among the competitors.

One of the projects involves developing greater brand awareness among the customers of Con Edison. Con Edison has taken the first step in this endeavor by hiring the professional corporate identity creators at 1800MyLogo to develop a logo and complete identity solution for one of their largest control centers, The Bronx-Westchester Electric Operations Control Center. This control center is a powerful hub that supplies and relays electricity to this vast heavily concentrated area of New York City. The control center also has the added responsibility of dispatching technical crews and coordinating a strategic plan in emergency situations. They are also one of the first control centers to distribute data over electric power lines. Although the latter is still in it's early stages of development, it is nonetheless an important distinguishing characteristic that sets the Bronx-Westchester Electric Operations Control Center apart.

Before the actual design process of the new identity for the Bronx-Westchester Electric Operations Control Center begins, the specialists at 1800MyLogo have disclosed that there will be a team of identity specialists that will take on the task of evaluating the relationships between the holding company, subsidiaries, utilities and sub-entities in order to get a clearer understanding of the hierarchy as well as service territories and customer service objectives. "This is an essential step for this kind of project, especially since it involves coming up with an effective visual representation for one entity which at the same time must have the right ingredients for an eventual brand evolution that will include all of the control centers that make up Con Edison's network," stated a marketing executive at 1800MyLogo.

Another major point of consideration in designing the identity lies in Con Edison's commitment to continual environmental protection and improvement that reaches further than the government's regulations. This is an issue that Con Edison represents with much pride, confidence and ethics. It is a major part of the company's profile and thus must be clearly represented in the new logo for the Bronx-Westchester Electric Operations Control Center.

In efforts to aggressively continue dealing with the effects of deregulation, Con Edison has recently acquired a number of small and medium sized utilities in the North Eastern part of the U.S. and they will be mobilizing human resources from these acquired units to the Bronx-Westchester Electric Operations Control Center. The executives at Bronx-Westchester Electric Operations Control Center trust that a new identity will also have the ability to empower new employees and make them feel as an appreciated member of a powerful team.

About 1800MyLogo. 1800MyLogo is a Montreal based Internet based design firm that provides services for the creation of Identity for Small/ Medium sized Businesses and Non-Profit Organizations. Since its beginnings in 1995, 1800MyLogo has pioneered a number of different styles in logo design. Depending on the type of project and the type of industry they are designing for, the firm will consider quite a few aspects before engaging in the creation of any design. Their talented designers come from all over the world and they work with an experienced research and coordination team. In addition, the firm also has extensive expertise in creating corporate identity for specific areas of industry, technology being one of those.

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