Ivea Technologies Hires 1800MyLogo To Design New Corporate Identity

February 23rd, 2001 - 1800MyLogo is very proud to unveil the finalized corporate identity for Ivea Technologies.

This event marks a new and significant chapter in the history of 1800MyLogo. 1800MyLogo Inc, which was initiated five years ago has experienced a steady growth and diversification in the type of industries they design for, and their excellence in design has been recognized the world over. The successful logo design firm has recently gained much attention and confidence among some top edge international technology firms including Rainbow Technologies, Inc. (Nasdaq: RNBO).

Rainbow Technologies, a leading provider of security solutions for the Internet and eCommerce is headquartered in Irvine, California and maintains offices throughout the world.

In early December 2000, Rainbow Technologies consulted with the experts at 1800Mylogo on the creation of a complete corporate identity solution for a new business unit named Ivea Technologies, which will focus on the development and marketing of products in eCommerce acceleration and performance enhancement. After researching and consulting with other firms, Rainbow placed its confidence in the 1800MyLogo team.

1800MyLogo prides itself on the fact that they can accommodate to the design needs of most any type of industry. The diverse staff helps to bring an international perspective to design concepts and the project coordination department is well informed about special industry developments and marketing solutions for specific types of businesses.

The trend for large corporations to delineate into smaller business segments is becoming a practice that more and more industries are adopting. There is a real challenge faced when designing identity solutions for these units in the sense that, although each new unit requires a unique effective identity of its own, the identity must at the same time maintain an associative element to the parent company. Not as easy to do as it may sound, and this is where the experts come in. 1800MyLogo has the experience, the knowledge and talent that it takes to successfully complete these particular types of projects.

The marketing team at Rainbow decided that the new Ivea logo had to represent security and strength above all else, and that the design must have an obvious "technology" look to it. The graphic designers at 1800MyLogo used a triangle theme to produce a visual interpretation of organized security and hierarchy to denote Ivea as an extension of Rainbow.

About 1800MyLogo. 1800MyLogo is a Montreal based Internet based design firm that provides services for the creation of Identity for Small/ Medium sized Businesses and Non-Profit Organizations. Since its beginnings in 1995, 1800MyLogo has pioneered a number of different styles in logo design. Depending on the type of project and the type of industry they are designing for, the firm will consider quite a few aspects before engaging in the creation of any design. Their talented designers come from all over the world and they work with an experienced research and coordination team. In addition, the firm also has extensive expertise in creating corporate identity for specific areas of industry, technology being one of those.

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