Mazda Raceway selects 1800MyLogo to create identity for new brand name

January 9th, 2003 - Mazda Raceway Laguna Seca, Monterey, CA, selects
1-800-MyLogo, Inc. for the design of a new brand name.

In a move that highlights its "Zoom Zoom" brand positioning, Mazda North American Operations has inked a title sponsorship deal with the Sports Car Racing Association of the Monterey Peninsula to become the title sponsor of Mazda Raceway at Laguna Seca. With this agreement, Mazda becomes the first auto manufacturer to be the title sponsor of a major motor-sports facility. "Laguna Seca is America's premier road racing facility and one of the most recognized road courses in the world," said Charlie Hughes, president and CEO of Mazda North American Operations. "By renaming it the Mazda Raceway at Laguna Seca, we are demonstrating our commitment to the company's “Zoom Zoom” brand positioning."

Monterey, CA, is located in a beautiful peninsula and, among other interesting activities and events, it hosts the popular Mazda Raceway Laguna Seca.

Laguna Seca race track has been in existence since 1957. During its 44 years, Laguna Seca has established itself as the premier road-racing track in North America. Worldwide, it is mentioned in the same breath with other historic tracks such as Le Mans, Indianapolis, Monaco, and Brands Hatch to name a few.

The track is famous not only for its rabbit shape, but especially for the challenging “corkscrew” turn, a special viewing area and turn at the race track. This famous downhill quick-left-and-quick-right of the corkscrew is a one-of-a-kind experience, according to a lot of race drivers who compete in this race since years ago.

When talking about raceways, we think about cars, motorcycles, speed, challenging and dangerous maneuvers, courageous drivers, spectacular individual competition and team spirit. The logo design will depict all these feelings and sensations, as well as will appeal to targeted special spectators. Conveying the adventure, the difficult situations that drivers have to deal with all the time during races, will be a challenging and interesting task for our Graphic Artists and Project Coordinators. The colors and design style will make the new identity look powerful and moving forward in an adventurous way, while its image will be associated with the challenging industry of raceways.

About Mazda Raceway Laguna Seca
The Sports Car Racing Association of the Monterey Peninsula (SCRAMP) has operated Laguna Seca Raceway since its opening in 1957. SCRAMP is a not-for-profit organization chartered to benefit local charitable and non-profit groups, and to promote economic vitality. Race events at Laguna Seca Raceway have resulted in more than $10 million being distributed to Monterey Peninsula and Central California groups for youth programs and community service projects, and have generated more than $1 billion in revenue for area businesses. Today, SCRAMP is the most important economic and charitable organization in Monterey County.

About 1800MyLogo, Inc.
1-800-MyLogo, Inc. is a Montreal based design firm that provides creation of identity services for small, medium sized businesses, as well as large corporations and non-profit organizations. Since its beginnings in 1995, 1-800-MyLogo, Inc. has pioneered a number of different styles in logo design. Depending on the type of project and industry they are designing for, the firm will consider quite a few aspects before engaging in the creation of any image. Their talented designers come from all over the world and they work with an experienced research and coordination team. In addition, the firm also has extensive expertise in creating corporate identity for specific areas of industry, including pharmaceutical, aviation, and technology.

E-Mail: info@1800mylogo.com Toll-Free: 1-888-8-MYLOGO
All logo design, logo design artwork, logo design articles and any other logo design intellectual creations found in the 1-800-MYLOGO site are property of 1-800-MYLOGO. All Rights Reserved.