Merrill Lynch Selects 1800MyLogo to Produce a Corporate Identity Presentation

May 25th, 2001 - 1800MyLogo is proud to announce that it has been selected by Merrill Lynch Canada to produce a multimedia and corporate identity presentation for an event aimed at educating the European business community on particular investment issues.

The purpose of the event is to present the evolution of investments and the impact it will make on the targeted community. In addition, the event will promote the fact that, although Merrill Lynch is a huge global player, it has a large diversified and knowledgeable staff that understands the needs of specific ethnic communities and their investment issues.

1800MyLogo will create a presentation that will identify Merrill Lynch as being proud and eager to develop strong investment relationships with the attendees of the event in hopes of favorably impacting the need of their community.

The team of corporate identity and design professionals at 1800MyLogo are faced with an important and sensitive challenge. The event organizers have expressed that the presentation must maintain Merrill Lynch's identity of being a global corporation, yet at the same time it must also be able to demonstrate that working individuals are just as important to Merrill Lynch as are the large companies.

The goal of the identity application is to create a profile that does not intimidate people who do not have knowledge about investing, its about demystifying Merrill Lynch and making them less of a corporate giant and more identifiable and trustworthy to a working class individual. In addition, the corporate identity professionals at 1800MyLogo will consult on the specific application of the Merrill Lynch logo in relation to this event's publicity.

1800MyLogo not only has the talented team to design effective corporate identity, they also have experienced professional identity consultants that are skilled at developing solutions for specific corporate identity issues.

About Merrill Lynch. Merrill Lynch is one of the world's leading financial management and advisory companies, offering a full range of investment services to individual, corporate, government, and institutional clients. With offices in 44 countries, spanning six continents, Merrill Lynch manages more than C$2.5 trillion in client assets under administration. Merrill Lynch Investment Managers (MLIM) provides professional portfolio management services for central banks, government institutions, pension funds, corporations, and individual investors around the world.

About 1800MyLogo. 1800MyLogo is a Montreal based Internet based design firm that provides services for the creation of Identity for Small/Medium sized Businesses and Non-Profit Organizations. Since its beginnings in 1995, 1800MyLogo has pioneered a number of different styles in logo design. Depending on the type of project and the type of industry they are designing for, the firm will consider quite a few aspects before engaging in the creation of any design. Their talented designers come from all over the world and they work with an experienced research and coordination team. In addition, the firm also has extensive expertise in creating corporate identity for specific areas of industry, including pharmaceutical, aviation, and technology.

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