NorthWestern Corporation selects 1800MyLogo to design new identity

January 5th, 2004 - NorthWestern Corporation contracts 1800MyLogo for the design of a logo for a new division event.

NorthWestern Corporation, employing 8,500 people, is a leading provider of services and solutions to customers across the United States, in the energy and communications sectors. Under the NorthWestern Corporation umbrella there are other two large corporations: Blue Dot and Expanets. Blue Dot is a growing national provider of heating, ventilation, air conditioning, plumbing and related services. Expanets is the leading provider of networked communication solutions and services to medium-sized businesses in the United States and has strong capabilities to serve larger businesses.

NorthWestern Corporation bases its business values on six core beliefs: service excellence, performance, integrity, respect, innovation and teamwork. They focus on the customer, providing the highest quality service and solutions. They approach all challenges as opportunities to outdistance their competition, are honest, trustworthy and forthright, and recognize the primary importance of team members. They encourage, initiate, support, celebrate and reward new and different ideas and they embrace change as an opportunity to apply creative solutions for the future.

Not surprisingly, NorthWestern Corporation earned many awards as "Innovative Honors" - for simplifying the sale and provisioning of communications technology, "Reliability Award" - for superior electric system reliability, while the "Most Admired Companies" award was won for being one of the fastest growing Companies.

Being part of an organization with such values, involves high responsibilities from all employees, and especially from the sales force. The logo design for the sales convention is expected to complement the core values of the company. The main objective of the sales convention, and of the design in turn, is to keep the sales force focused on their goals and to give them a focal point in the sales targets.

The graphic designers chose to focus on the core values of the company and start the design process from there. The logo will express service excellence, performance, integrity, respect and innovation through a bold, clean and modern design, while teamwork will be expressed by graphic elements combined together in an abstract way, to show unity for the same purpose and goal.

About NorthWestern Corporation

NorthWestern Corporation's roots date back to 1923, when the company was founded as a small, Midwestern utility, originally called NorthWestern Public Service. Their dramatic growth in the past decade has been the result of maximizing their experience in the energy business, while using strengths to create new opportunities in communications. Their business presence now extends to all 50 states and approximately 8,500 team members serve residential and business customers across America. Their success is recognized nationally, being both a Fortune 500 and Forbes 500 company.

About 1-800-MyLogo, Inc.

1-800-MyLogo, Inc. is a Montreal based design firm that provides creation of identity services for small, medium sized businesses, as well as large corporations and non-profit organizations. Since its beginnings in 1995, 1-800-MyLogo, Inc. has pioneered a number of different styles in logo design. Depending on the type of project and industry they are designing for, the firm will consider quite a few aspects before engaging in the creation of any image. Their talented designers come from all over the world and they work with an experienced research and coordination team. In addition, the firm also has extensive expertise in creating corporate identity for specific areas of industry, including pharmaceutical, aviation, and technology.

E-Mail: info@1800mylogo.com Toll-Free: 1-888-8-MYLOGO
All logo design, logo design artwork, logo design articles and any other logo design intellectual creations found in the 1-800-MYLOGO site are property of 1-800-MYLOGO. All Rights Reserved.