1800MyLogo is Selected by NTT Docomo of Japan to Design a Product Identity

July 1st, 2001 - 1800MyLogo was recently selected by NTT Information Sharing Platform Laboratory Group, a unit of NTT Docomo, currently Japan's largest tecommunication corporation, to design an identity solution for a new software application that will enable research engineers, developers and other scientists to compile and exchange important information quickly, efficiently and easily.

NTT Information Sharing Platform Laboratory Group is the research and development arm of the telecommunications giant Nippon Telegraph and Telephone Corporation (NTT Corp). The Information Sharing Platform Laboratory Group is made up of four distinct laboratories, each of which carries out different types of research activities. 1800MyLogo will develop an identity for the InfoLead software application, which will be utilized by one of the four laboratories as a tool for maximizing the structural documentation and exchange of data gathered from experimental research projects. It is a powerful, multi-dimensional tool, which will revolutionize and standardize the manner in which researchers do their work.

1800MyLogo has put together a team of two corporate identity specialists and two senior graphic designers for this particular project. This is a rare, yet very welcomed opportunity for the firm, as the majority of projects are mostly for corporate identity solutions. Nonetheless, 1800MyLogo has designed excellent identities for several new products, while at the same time establishing a systematic method used entirely in the process of product identity development.

A senior identity specialist at 1800MyLogo explains that, "It is important to take the time to really examine all the characteristics of a product. It plays is a significant role in establishing which characteristics can be creatively exploited in developing an identity that will evoke a positive reaction from the target market. InfoLead is a powerhouse - we want the identity to portray its strength, speed, and usability."

About NTT Information Sharing Platform Laboratory Group. Located at the Musashino Research and Development Center, the Information Sharing Platform Laboratory Group consists of four laboratories that conduct extensive telecommunications research and development in areas related to platforms and networks for the NTT Group. The company creates key technologies and business concepts needed for worldwide development of a high quality, secure, convenient and comfortable information sharing society.

About 1800MyLogo. 1800MyLogo is a Montreal based Internet based design firm that provides services for the creation of Identity for Small/ Medium sized Businesses and Non-Profit Organizations. Since its beginnings in 1995, 1800MyLogo has pioneered a number of different styles in logo design. Depending on the type of project and the type of industry they are designing for, the firm will consider quite a few aspects before engaging in the creation of any design. Their talented designers come from all over the world and they work with an experienced research and coordination team. In addition, the firm also has extensive expertise in creating corporate identity for specific areas of industry, including pharmaceutical, aviation, and technology.

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