1800MyLogo Revamps Corporate Identity for Pegasus International

April 23rd, 2001 - The corporate identity specialists at 1800Mylogo Inc. are proud to announce the finalized corporate identity update for the engineering consulting firm of Pegasus International Inc.

Pegasus International Inc. is a leading world expert in providing engineering consulting to upstream oil and gas operators, and the electric utility industry. Their large team of professional engineers and construction specialists have worked on many significant and challenging projects over a period of many years and thus have acquired a valuable combination of knowledge, experience and expertise in project management, engineering and construction management for the oil and gas industry.

Over a period spanning 20 years, and through a series of mergers and acquisitions, Pegasus has evolved into a diverse worldwide engineering group with a full-time staff of 250 and a contractual staff of 150. To further add to their successful growth, Pegasus announced in January of this year an important merger that has resulted in the Pegasus organization ranking as one of the largest independent oil and gas consultants worldwide.

The merger significantly strengthened the company's overall capability and enhanced their sub sea and deepwater field development expertise. This expansion has provided Pegasus the resources and the confidence to operate and promote themselves on a global level. The expansion into foreign markets prompted the company to take a good look at their current logo in accessing whether or not a revamping of the corporate image was required. Not an easy decision for a large established company to make when you take into account all the marketing and branding efforts that have already been carried out with the existing logo.

1800MyLogo Inc., the graphic design firm that guided Pegasus through the process of logo redesign firmly supports the idea that a company should not alter an existing logo unless there is a valid reason for it. Any significant change that has clearly impacted the manner in which a company does business may call for a logo redesign. In the case of Pegasus, world market expansion is definitely a good enough reason for a serious consideration of a logo redesign.

Although Pegasus did not want to bring a radical change to their existing logo, it was essential to enhance their corporate image in a way that would depict their global capability. The original logo was a highly stylized image of a Pegasus constructed of very precise lines with sharp angles, which gave the image a very static bold aggressive look. The company's objective was to maintain the image of the Pegasus yet to add more feeling and dynamism to it.

The graphic design team at 1800MyLogo successfully achieved a feeling of depth and movement by softening the lines and filling the image with a gradient. The result was a much less aggressive representation of the mythical creature. In addition, a half moon image that seems to merge into a sphere was cleverly incorporated into the logo. The half moon is symbolic of the legend of the Pegasus as the guardian of the spirit in its journey through the astral plane. The sphere shows that the company is a worldwide player ready to explore new directions.

About 1800MyLogo. 1800MyLogo is a Montreal based Internet based design firm that provides services for the creation of Identity for Small/Medium sized Businesses and Non-Profit Organizations. Since its beginnings in 1995, 1800MyLogo has pioneered a number of different styles in logo design. Depending on the type of project and the type of industry they are designing for, the firm will consider quite a few aspects before engaging in the creation of any design. Their talented designers come from all over the world and they work with an experienced research and coordination team. In addition, the firm also has extensive expertise in creating corporate identity for specific areas of industry, including pharmaceutical, aviation, and technology.

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