Pinnacle Hotels selects 1800MyLogo to design corporate identity for National Hotel Chain

April 14th, 2003 - In the campaign of revamping their corporate identity, Pinnacle Hotels hires 1800-MyLogo, Inc. to design a new logo for their national hotel chain.

Pinnacle Hotels’ vision is to constantly endeavor being a leader in the hospitality field as an owner/operator of self sufficient hotel properties that provide an above average return for their guests, employees and investors, and they are achieving this through planned growth in selective locations.

At each of Pinnacle Hotels’ properties, guests will enjoy a pleasant stay, where their business is appreciated at a facility that offers a clean, comfortable, safe and friendly environment, while providing the service and amenities they deserve.

At Pinnacle Hotels, employees are treated like the asset they are: with care. The company strives to anticipate and provide the tools, training and growth environment they require to succeed. As empowered, fulfilled, happy employees, who make a difference to the team and contribute to the company growth, they are able to provide exceptional customer service and exceed guests’ expectations.

After analyzing the information at hand, the graphic designers at 1800-MyLogo, Inc. formed an opinion about what the logo design for Pinnacle Hotels should depict. A company that aspires to be the best at what it does needs a logo which portrays ambition. The graphic element has to show positive movement, care and respect. An interesting commentary of one of Pinnacle Hotels’ representative is of great importance on what the logo should convey: “I believe our company is in the caring business, and for our company to be successful we have to take great care of our physical assets, our associates and our guests. It is like a triangle. The bond that holds the three together cannot be allowed to break or loosen. Our company will never compromise with the excellent service and experience that needs to be delivered to every guest.” Through a thoughtful combination of vibrant colors and graphic elements, the design will show attributes such as integrity, high energy, and a results-oriented culture, while portraying, in an abstract, yet meaningful way, what the hotel is about.

About Pinnacle Hotels
Pinnacle Hotels offers a wide variety of choices including luxury properties, specialty boutique style bed & breakfast inns and economical brands in states such as Washington, California, Arizona and Ohio. They strive every day to anticipate client’s needs, exceed their expectations and look forward to having them as guests now and in the future, at any of their fine properties. In today's world where people have so many choices, Pinnacle Hotels sincerely appreciates the opportunity to be a host to their clients.

About 1-800-MyLogo, Inc.
1-800-My-Logo, Inc. is a Montreal based Internet based design firm that provides services for the creation of Identity for Small/Medium sized Businesses and Non-Profit Organizations. Since its beginnings in 1995, 1-800-MyLogo, Inc. has pioneered a number of different styles in logo design. Depending on the type of project and the type of industry they are designing for, the firm will consider quite a few aspects before engaging in the creation of any design. Their talented designers come from all over the world and they work with an experienced research and coordination team. In addition, the firm also has extensive expertise in creating corporate identity for specific areas of industry, including pharmaceutical, aviation, and technology.

E-Mail: info@1800mylogo.com Toll-Free: 1-888-8-MYLOGO
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