1800MyLogo Completes Corporate Identity Project for Tivoli System's Customer Relations

April 30th, 2001 - 1800Mylogo Inc. announces the finalized corporate identity project for the customer relations management department of Tivoli Systems Inc. (NYSE:IBM)

Tivoli Systems Inc., was founded in 1989 and in 1995 after doubling its annual revenues for four years in a row, the company went public. IBM acquired Tivoli in 1996 and it has since become a global leader in providing products, services, and applications that allow companies of any size to manage their networked PC's and distributed systems from a single location. The company has provided leading companies world wide with the solutions to effectively manage complex networks, systems and databases. Their customers include the likes of UPS, Nortel, BMW, Prudential, and many more large corporations.

Tivoli is IBM's system management software company, and is a critical component of IBM's e-business strategy. Tivoli's head office is located in Austin Texas and distributes its products and services world wide through a network of global sales offices, systems integrators, resellers and IBM sales channels. Since its beginnings Tivoli Systems Inc. has set very high standards in the area of customer satisfaction, and as a global player, the quality of the service they provide is crucial in influencing the development and maintenance of strong long-term commercial relationships with customers all over the world. Tivoli takes great care in ensuring that all products and services meet the customer's needs and they take pride in providing the highest standard of after-sales services.

Tivoli wanted to promote the fact that they are committed to being on top of customer issues, and wanted to significantly increase customer awareness of their evolving customer relations department. In addition, the growing worldwide customer service infrastructure required a solution that would provide an internal bond, which would in turn empower and motivate the employees within this sector. The solution was to implement a comprehensive internal identity program that could be easily integrated into Tivoli's overall marketing management strategies.

1800MyLogo Inc., is the corporate identity design firm that was chosen by Tivoli to execute this project. 1800MyLogo has successfully designed internal identity solutions for large corporations such as Ivea Technologies, Astrazeneca and Con-Edison. They have a proven track record for understanding the identity issues that exist when designing for internal company departments.

The identity focus for the project was to integrate the phrase "Tivoli Customer Experience" into an expressive modern looking logo concept that would convey communication, interaction, care, user-friendliness, and professionalism. In addition the design must also be representative of Tivoli's mandate of open door policies. 1800MyLogo expanded on the idea of the "meeting of two minds" and created a highly stylized image of two face profiles facing one another with a geometrical element that originates in one profile and trajects into the other. The geometrical element is symbolic of the idea of helping the customer through the exchange of knowledge. The profiles were created with thick soft lines, which give the image a less aggressive feel exuding a sense of friendliness and care.

About 1800MyLogo. 1800MyLogo is a Montreal based Internet based design firm that provides services for the creation of Identity for Small/Medium sized Businesses and Non-Profit Organizations. Since its beginnings in 1995, 1800MyLogo has pioneered a number of different styles in logo design. Depending on the type of project and the type of industry they are designing for, the firm will consider quite a few aspects before engaging in the creation of any design. Their talented designers come from all over the world and they work with an experienced research and coordination team. In addition, the firm also has extensive expertise in creating corporate identity for specific areas of industry, including pharmaceutical, aviation, and technology.

E-Mail: info@1800mylogo.com Toll-Free: 1-888-8-MYLOGO
All logo design, logo design artwork, logo design articles and any other logo design intellectual creations found in the 1-800-MYLOGO site are property of 1-800-MYLOGO. All Rights Reserved.