Company Name:

Your Name (*required) :

Position:

E-mail address (*required) :

Web Page URL (if any, where any previous on-line existing logo may be found):

Phone Number (Daytime) (*required) :

Phone Number (Evening):

Fax Number:

Please enter your complete mailing address including ZIP/Postal code:

Where did you find or hear of us? (ex: Yahoo, Excite, Magazine ad, Referral etc..)

About your Present Logo & Identity

Answer the following questions in this section only if you had a logo already for your
business, product or service, otherwise you can skip this section.

Do you already have a logo you presently use for your business?

Yes
No

If yes, Who designed the already existing logo?

Yourself
A member in your company
Independent graphic artist
Design firm

Was the existing logo registered or trademarked by your company?

Yes
No

How long have you used the existing logo?

1 month - 1 year
1 - 2 years
2 - 5 years
5+ years

What colors (if any) were used in your existing logo?

Where was the existing logo used? Check all that Apply

Visual Print Ads (Magazines, Flyers, Newspapers, Specialty Publications, Newsletters)
Television Ads (Local, National, International Stations)
Catalogues (Brochures, Specials, Lists)
Stationery (Business Cards, Envelopes. Letterheads, Labels)
Packaging (Products your company sells or packages, Shipping Boxes or Plastics)
Promotional Apparel (T-shirts, caps, shirts, shoes, badges, crests)
Promotional Products (Pencils, Pens, Mousepads, Cups, Plates)
Signage (Storefront, Internal Flyers, Posters, Vehicles)
Office and Corporate Items (Vehicles, Stationery, Pencils, Pens, Staplers, Bags, Uniforms)
On-Line (Commercial On-line Service, Internet Home Page, Corporate Page)

Logo Specifics:

This section will help us determine what you want the logo designed for and about the
colors you prefer.

Logo being designed is associated to:

Company Name
A Product the Company carries or manufactures
A Service the Company offers or subcontracts
Both a Service and a Product the company offers

If the logo is not associated to the actual company name, what is the name for the product
or service you’d like the logo designed for?

What are your preferred colors for your logo?

Which Colors do you NOT want to see in your logo?

Specific Company Information:

Understanding your company is crucial to designing a logo for it. The better we
understand what type of organization, company, business, product or service we
are designing identity for, the less time it will take in developing a solid and
successful logo. This section will also help in avoiding errors in misconception
of an organization, company, product or service. Take the time now, and the result
will be that we will both save time!

Your company is:

Product Based
Service Based
Both Product and Service Based

How long has your company been in business?

Newly opened business
1-2 years
2-5 years
5+ years

More specifically, describe what type of industry are you in:
(ex: Office Products, recycled goods, Internet Software, Cookbook publisher, etc.)

Who are your customers? (as many as apply)

End user/General Public
Specialized Individuals and Companies
Distributor/Wholesalers
Dealers/Retailers/Stores
Business/Corporate
Corporate/Executives
Manufacture/Industrial/Construction
Agriculture/Foods/Restaurants
Government/Legal/Banking
Highly Skilled/Engineers/Inspectors
Small Office/Home Business
Consultants

Your company’s business comes mostly from? (as many as apply)

Local
Regional
National
Intercontinental
Worldwide
On-line Business

What is your age target market? (as many as apply)

Children (3-8)
Preteens (9-14)
Teenagers (15-20)
College and University Students
Unemployed and Job Seeking Adults
Working Adults (20+)
Working Adults (30+)
Working Adults (45+)
Retired Senior Citizens (65+)
Other:

On a scale from 1 to 5 (5 representing the most important), rate how each of the following ideas describe the feeling of how you’d like to portray your business ?

1 2 3 4 5 Success
1 2 3 4 5 Perfection
1 2 3 4 5 Ultimate Standard
1 2 3 4 5 Winning
1 2 3 4 5 Learning
1 2 3 4 5 Efficiency
1 2 3 4 5 High Standard of Quality
1 2 3 4 5 Important Name
1 2 3 4 5 Quick Service
1 2 3 4 5 Satisfaction
1 2 3 4 5 Empowering products or services
1 2 3 4 5 Job/Career Aid
1 2 3 4 5 Personalized Services
1 2 3 4 5 Technology Leaders
1 2 3 4 5 New Concepts (original problem solving)
1 2 3 4 5 Employee Investments (retraining or job learning)
1 2 3 4 5 Time Management
1 2 3 4 5 Working at home
1 2 3 4 5 Conservative
1 2 3 4 5 Radical/Changing Products Services
1 2 3 4 5 Diversification
1 2 3 4 5 Open Ideas / Team Working Environment

If the logo is associated to a product or service, Describe Where or How the logo will be used?

What percentage of your product(s) or service(s) are used by men and by women?

Men %
Women %

Number of employees:

1-5
5-10
10-20
20-50
50-100
100-200
200-300
300+

Average Yearly Sales:

On average, how much does your business spend on advertising your product(s) or service(s) yearly:

Do you use any speedy overnight delivery services such as FedEx, UPS, Canpar, Purolator or DHL to ship out your products or services?

Yes
No

Do you use Microsoft Powerpoint ?

Yes
No

Is your business On-line?

Yes
No

If your business is On-line, where is it located on the Internet?
(ex: "http://www.1800mylogo.com")

Do you subcontract work to other companies?

Yes
No

Where will the logo be used?

Visual Print Ads (Magazines, Flyers, Newspapers, Specialty Publications, Newsletters)
Television Ads (Local, National, International Stations)
Catalogues (Brochures, Specials, Lists)
Stationery (Business Cards, Envelopes. Letterheads, Labels)
Packaging (Products your company sells or packages, Shipping Boxes or Plastics)
Promotional Apparel (T-shirts, caps, shirts, shoes, badges, crests)
Promotional Products (Pencils, Pens, Mousepads, Cups, Plates)
Signage (Storefront, Internal Flyers, Posters, Vehicles)
Office and Corporate Items (Vehicles, Stationery, Pencils, Pens, Staplers, Bags, Uniforms)
On-line (Commercial On-line Service, Internet Home Page, Corporate Page)

Remaining Competitive. Your Competitors:

Seeing what your competitors have done is a great way to improve your image
over theirs. Today's competition field is quick, silent and rough. Let us study what
they've done, and let's together improve your image to your potential future client.

Name which other companies offer the same products or services you do?

Do you consider them your competitors? Explain?

What do you think of their logos?

Creative Questions & The Rest

Our designers use creative questions to help better understand your business
from your perspective. Your understanding of your business will be reflected
in the image it portrays.

If your business was an animal, which would it be? (check all that apply)
Tiger
Lion
Elephant
Cheetah
Cat
Dog
Eagle
Crow
Giraffe
Dinosaur
Kangaroo
Octopus
Shark
Horse
Crocodile

Describe any conveyed images of what your logo should look like?

Any other information you would like to add:

How would you prefer we contact you ?

E-mail
Fax
Phone
Snail Mail